Guide to making cool company names

In this guide I’ll describe some different strategies to making cool company names. These strategies are:

  • Brands as company names
  • Personal company names
  • Descriptive company names
  • Naming with acronyms, contractions or hidden meanings
  • Combined names for companies

Brands as company names

Using brands as company names takes a lot more effort to make the customers understand the companies business areas. The company name  may be chosen because of some cool pronouncing, spelling and sound of a the word.

When choosing brands as cool company names a Company Name Generator can be of great help. My Company name generator makes cool and trendy tech names for you business. The company name generator can make you discover new ways of naming and might help to think creatively and out of the box.

Company name with no description needs more branding to make customers, clients and business partners understand what your companies line of business is. Branding can be done with advertising, but also by adding descriptive tag lines to your name. Texdex – High quality business supplies.

Some well known companies using brands like names:

  • Nike
  • Addidas
  • Coca Cola
  • Blaupunkt

Personal company names

Personal company names are often based on the name of the founders of the company. But it can also be a random chosen name just to add some personality and maybe even the creditability a family name can add to your corporation. Just as with the brands name the personal names doesn’t send any signals about what your business area really is. So the strategies when promoting it will be pretty much the same as with the brands. A personal name needs a good tag line and some massive advertising to make the name recognized by costumers and business partners.

Some famous personal company names are:

  • McDonald
  • Heineken
  • Bang & Olufsen
  • Wells Fargo
  • Chrysler

Descriptive company names

Descriptive company names holds a description of the line of business. This is a good strategy for a upcoming company. Not the smae need for branding and advertising.

Here’s some good examples:

  • Financial times
  • EA Games (EA =  Electronic Arts)
  • Sun Microsystems
  • Scandinavian Airlines
  • Micron Technology

Acronyms, contractions or hidden meanings

Using acronyms, contractions and hidden meanings are  very common and widely used methods, when it comes to naming companies. Just like the brands the names need to be easy to spell and pronounce. In acronyms or contractions the hidden meaning comes from the words behind the name. But a hidden meaning could also be found in another language. Often some of the classic languages like Latin or Greek. These classic languages represents tradition and signalize a scientific or cultural approach.

Easy to find lots of good examples:

  • IBM  (Acronym for International Business Machines)
  • Fiat (Acronym meaning Fabbrica Italiana Automobili Torino (Italian Automobile Factory of Torino))
  • 37signals (From the 37 radiotelescope signals identified by astronomer Paul Horowitz as potential messages from extraterrestrial intelligence)
  • Volvo (Latin for I roll)
  • Lego (Contraction of the Danish words: Leg Godt (play well). But Lego also means “Put together” in Latin)
  • Infosys (Contraction of Information Systems)

Combined company names

Combined company names are name that use combinations of any of the above methods. This is also a very good strategy. You combine the advantages of a cool sounding brand and the easy recognizability of your business area.

  • Ford Motor Company
  • A&M Records
  • Zend Technologies
  • Mazda Motor Corporation

Cool company name resources

Company Name Generator. Cool company name generator. A great tool to get creative and random ideas for company names. The company generator saves all the generated name to a list very easy to copy and save.

List of company names. Wikipedias huge list of existing company names

How to make good business names. Blog article about different techniques to making good business names.

List of companies named after people. List of corporations named with or after personal names.


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  1. Pingback: How to make good business names | Name Generators Blog

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